integrated marketing campaign
advertising campaigns capstone | jan 2013 - may 2013
project
After meeting with Fazoli's CMO for an initial interview, our Capstone team of four students spent the semester creating an entire integrated marketing campaign with the budget of $3 million. At the end of the year, we presented to the CMO as well as their media agency and creative agency.
media plan
advertising media | aug 2012 - dec 2012
project
Teams were assigned a client and given a semester to develop a media plan for the next fiscal year. At the end of the year, each team presented to the professor. Our team was awarded first place for our media plan.